--- title: Vehicle Branding & Advertising Blog | VOOH Media | Rajiv Rai Singh description: Rajiv Rai Singh is a growth-focused marketing strategist and entrepreneur with over two decades of experience driving brand visibility and business performance across Malaysia’s digital and out-of-home media landscapes. As part of the pioneer team at Lalamove Malaysia, Rajiv played a key role in launching and scaling the brand from the ground up. Under his marketing leadership, Lalamove quickly became a household name in the on-demand delivery space, setting new benchmarks for local market growth and customer acquisition. Following that success, Rajiv went on to support and accelerate the growth of several other startups across various industries—building brand strategies, leading marketing teams, and crafting scalable go-to-market plans that turned early-stage ventures into credible, competitive businesses. Today, Rajiv is the founder and CEO of VOOH Media, a fast-growing vehicle out-of-home (OOH) advertising company that transforms everyday cars and fleets into high-impact brand assets. VOOH has helped dozens of brands—from emerging SMEs to national players—capture real attention on the road with strategic vehicle advertising campaigns. On this blog, Rajiv shares actionable insights on OOH marketing, fleet branding, startup growth, and advertising strategy—drawing on firsthand experience leading marketing at scale and navigating the evolving business landscape in Malaysia. --- [Skip to content](https://www.vooh.my/blog/author/rajiv-rai-singh/page/1#main-content) [![VOOH Media On Car Advertising](https://www.vooh.my/hs-fs/hubfs/VOOH_logo_web.webp?width=150&height=50&name=VOOH_logo_web.webp "VOOH Media On Car Advertising")](https://vooh.my) - [Home](https://www.vooh.my) - [On Car Advertising](https://www.vooh.my/on-car-advertising) - Services Show submenu for Services - Media Solutions Show submenu for Media Solutions - [On Car Advertising](https://www.vooh.my/on-car-advertising) - [4x4 Truck Advertising](https://www.vooh.my/4x4-truck-advertising) - [Van Advertising](https://www.vooh.my/van-advertising) - [Lorry Advertising](https://www.vooh.my/lorry-advertising) - [Corporate Vehicle ⁠Wrapping](https://www.vooh.my/corporate-vehicle-wrapping-service) Show submenu for Corporate Vehicle ⁠Wrapping - [Lorry Sticker & Wrap](https://www.vooh.my/sticker-lori-malaysia-servis-design-print-and-wrap-lori) - [About](https://www.vooh.my/about) - [Blog](https://www.vooh.my/blog) - [Home](https://www.vooh.my) - [On Car Advertising](https://www.vooh.my/on-car-advertising) - Services Show submenu for Services - Media Solutions Show submenu for Media Solutions - [On Car Advertising](https://www.vooh.my/on-car-advertising) - [4x4 Truck Advertising](https://www.vooh.my/4x4-truck-advertising) - [Van Advertising](https://www.vooh.my/van-advertising) - [Lorry Advertising](https://www.vooh.my/lorry-advertising) - [Corporate Vehicle ⁠Wrapping](https://www.vooh.my/corporate-vehicle-wrapping-service) Show submenu for Corporate Vehicle ⁠Wrapping - [Lorry Sticker & Wrap](https://www.vooh.my/sticker-lori-malaysia-servis-design-print-and-wrap-lori) - [About](https://www.vooh.my/about) - [Blog](https://www.vooh.my/blog) English [Contact Us](https://www.vooh.my/contact) ##### BLOGS # Articles by Rajiv Rai Singh Browse articles by Rajiv Rai Singh on the VOOH Blog. [![Vehicle Branding: 5 Huge Mistakes Companies Make (And How to Fix Them)](https://www.vooh.my/hubfs/cleaning_service_van.webp)](https://www.vooh.my/blog/vehicle-branding-5-huge-mistakes-companies-make-and-how-to-fix-them) [Vehicle Branding](https://www.vooh.my/blog/tag/vehicle-branding) ###### [Vehicle Branding: 5 Huge Mistakes Companies Make (And How to Fix Them)](https://www.vooh.my/blog/vehicle-branding-5-huge-mistakes-companies-make-and-how-to-fix-them) By [Rajiv Rai Singh](https://www.vooh.my/blog/author/rajiv-rai-singh) 30 May, 2025 Most Companies Waste Their Greatest Local Branding Opportunity You’re driving past hundreds of ... [Read More — Vehicle Branding: 5 Huge Mistakes Companies Make (And How to Fix Them)](https://www.vooh.my/blog/vehicle-branding-5-huge-mistakes-companies-make-and-how-to-fix-them) [![Bolt Malaysia: Signup for Driver-Friendly E-Hailing App](https://www.vooh.my/hubfs/Misc/Vectors/BOLT%20Signup/BOLT%20Blog.webp)](https://www.vooh.my/blog/bolt-malaysia-signup-for-driver-friendly-e-hailing-app) [Bolt](https://www.vooh.my/blog/tag/bolt) ###### [Bolt Malaysia: Signup for Driver-Friendly E-Hailing App](https://www.vooh.my/blog/bolt-malaysia-signup-for-driver-friendly-e-hailing-app) By [Rajiv Rai Singh](https://www.vooh.my/blog/author/rajiv-rai-singh) 4 September, 2024 Get Better Earnings and Low Commissions Bolt, the big player in the global e-hailing scene, is ... [Read More — Bolt Malaysia: Signup for Driver-Friendly E-Hailing App](https://www.vooh.my/blog/bolt-malaysia-signup-for-driver-friendly-e-hailing-app) [![Car Sticker Advertising in Malaysia - A Comprehensive Guide](https://www.vooh.my/hubfs/Car%20advertising%20formats%20in%20Malaysia%201200x600.webp)](https://www.vooh.my/blog/car-sticker-advertising-in-malaysia-a-comprehensive-guide) [Vehicle Advertising](https://www.vooh.my/blog/tag/vehicle-advertising) ###### [Car Sticker Advertising in Malaysia - A Comprehensive Guide](https://www.vooh.my/blog/car-sticker-advertising-in-malaysia-a-comprehensive-guide) By [Rajiv Rai Singh](https://www.vooh.my/blog/author/rajiv-rai-singh) 23 August, 2023 Introduction to Car Sticker Advertising Car sticker advertising, a dynamic and innovative form of ... [Read More — Car Sticker Advertising in Malaysia - A Comprehensive Guide](https://www.vooh.my/blog/car-sticker-advertising-in-malaysia-a-comprehensive-guide) [![Benefits Of Vehicle Out-Of-Home Advertising](https://www.vooh.my/hubfs/Case%20Study/SIRIM/BX8U3975%20copy.webp)](https://www.vooh.my/blog/benefits-of-vehicle-out-of-home-advertising) [Vehicle Advertising](https://www.vooh.my/blog/tag/vehicle-advertising) ###### [Benefits Of Vehicle Out-Of-Home Advertising](https://www.vooh.my/blog/benefits-of-vehicle-out-of-home-advertising) By [Rajiv Rai Singh](https://www.vooh.my/blog/author/rajiv-rai-singh) 4 August, 2023 What Is Vehicle Out-Of-Home Advertising? Vehicle out-of-home advertising, often abbreviated as ... [Read More — Benefits Of Vehicle Out-Of-Home Advertising](https://www.vooh.my/blog/benefits-of-vehicle-out-of-home-advertising) ###### Search Search ###### Category - [Vehicle Advertising](https://www.vooh.my/blog/tag/vehicle-advertising) - [Bolt](https://www.vooh.my/blog/tag/bolt) - [Vehicle Branding](https://www.vooh.my/blog/tag/vehicle-branding) ###### Popular Post - [Bolt Malaysia: Signup for Driver-Friendly E-Hailing App](https://www.vooh.my/blog/bolt-malaysia-signup-for-driver-friendly-e-hailing-app) - [Car Sticker Advertising in Malaysia - A Comprehensive Guide](https://www.vooh.my/blog/car-sticker-advertising-in-malaysia-a-comprehensive-guide) - [Vehicle Branding: 5 Huge Mistakes Companies Make (And How to Fix Them)](https://www.vooh.my/blog/vehicle-branding-5-huge-mistakes-companies-make-and-how-to-fix-them) - [Benefits Of Vehicle Out-Of-Home Advertising](https://www.vooh.my/blog/benefits-of-vehicle-out-of-home-advertising) ###### Subscribe ###### Page: [1](https://www.vooh.my/blog/author/rajiv-rai-singh/page/1) [![VOOH Media On Car Advertising](https://www.vooh.my/hs-fs/hubfs/VOOH_logo_web.webp?width=150&height=50&name=VOOH_logo_web.webp "VOOH Media On Car Advertising")](https://vooh.my) VOOH Media Sdn. 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