On Car Advertising
On Car Advertising To Amplify Your Brand's Reach & Impact
On car advertising showcases your brand message on a fleet of cars that spread your brand throughout the bustling city streets in Malaysia.
- Build brand awareness and brand recall using only one media solution.
- Unlock premium out-of-home locations without breaking the bank on your marketing expenses.
- Deploy head-turning, eye-catching visuals that make your brand stand out with mobile billboards.
Maximise Brand Exposure with On Car Advertising
In a digital era where everyone's clamouring for attention, it's time to be creative and step outside the screen. Let's face it: even as we live online, the physical world isn't going anywhere.
VOOH's on car advertising allows you to add a tactile twist to your marketing mix. Picture the impact your brand will have when consumers witness your brand on digital and outdoor advertisements daily. Merged with your digital campaigns, this method supercharges brand recall and trust caused by an increased frequency of exposure across multiple locations. Now, imagine being the first brand customers think of during their decision-making journey. Sounds like a marketer's dream, right? There's more.
This real-world advertising solution enables diversified exposure, mitigating ad fatigue caused by static outdoor media like billboards while reaching areas unreachable by other outdoor media. Your brand goes further with VOOH, penetrating deeper into the consumers' daily journey.
Advantages of On Car Advertising In Malaysia
Wide Reach and Targeted Exposure
Location targeting options to suit your needs. Whether you prefer a wider reach or a focus area, you have the flexibility to target single or multiple cities, as well as specific areas within a city.
High Visibility and Impact
Create eye-catching visuals or go further with 3D-mounted models on the car rooftop that turn heads. Our ad formats will surely stand out from the crowd making your brand even more memorable.
Cost-Effective Marketing Solution
Target millions of consumers at prime outdoor locations without having to blow your marketing budget.
Up to 80% more affordable than other outdoor media. Plus, our customisable solution allows you to deliver campaigns within your budget.
Why Choose VOOH’s On Car Advertising Services?
Regardless of whether you are an MNC, B2B, B2c or D2C business, VOOH has vehicle advertising solutions that can fit your needs. With our expertise in the field and a proven track record, we offer comprehensive solutions that can help your brand achieve maximum exposure and stand out in the competitive market.
Enhanced Brand Recognition
Proven to increase brand recall and keep your brand top of mind. The 2019 Outdoor Advertising Study conducted by Nielsen found car advertising to have among the highest brand recall with 64% of consumers recalling ads seen on cars.
Experience
Over 5 years of experience, installed over 10,000 ads and tested hundreds of car ad designs.
Convenience
Target nationwide or specific cities from one media solution. No need to deal with multiple media owners.
Customised Ad Campaigns
Flexible solutions and features to meet every campaign need.
Data Driven
Enhanced by data-driven measurement and reporting.
Types of On Car Advertising
Car ads are the most cost-effective way to swarm the city with your brand. The most popular ad placement options are car stickers and partial car wraps.
Car Sticker Advertising
Features 140cm (width) x 40cm (height) sticker on the left and right door plus a boot lid strip at the back.
- Car sticker ads can be deployed in under 25 days
- Maximise your budget with the most affordable ad format allowing you to add more cars to your fleet
- Best for building mass exposure and brand recall
Partial Car Wrap Advertising
Partial car wrap advertising is also known as car door advertising in Malaysia and is wrapped around all of the car doors plus the boot lid strip at the back to provide improved visibility.
- Eye-catching ad placement
- Partial wrap provides you extra space to highlight your brand message
Full Car Wrap Advertising
Full car wrap advertising is a complete car takeover. Wrap an entire car with your branding to shout out your brand.
- Suitable as an add-on to your on ground activation campaigns
- Park them at strategic locations at events or expo's such as the parking lots or at the main entrance
- Use it in a convoy, now that will really turn heads and capture everyone's attention
Let us spread your brand
Professional Drivers
We only use e-hailing drivers from platforms like Grab and AirAsia with high driver ratings. Drivers on these platforms have already undergone thorough background checks to maintain a professional service level.
Our team conducts further background checks to get you the drivers with the highest mileage best driver rating.
How Does Our On Car Advertising Work?
At VOOH, we do all the heavy lifting so you can focus on the bigger picture. Our process is designed to deliver maximum results for your brand. We follow a systematic approach to ensure that your advertising campaigns are executed flawlessly and achieve the desired objectives.
We will scope out your campaign goals, target area and campaign requirements.
Market Selection
Identify the geo-targeted area you would like to cover. You can select from single or multiple cities. Or go even granular and target specific areas in a city.
Vehicle Selection
Choose the type of vehicle, fleet size and campaign duration. Apart from cars, you can also choose to advertise on a motorbike, 4x4 pickup truck, van or lorry.
Design
Whether you choose to design the artwork on your own or leverage our team of skilled and experienced designers we'll create designs optimised for conversion. Either way, our team will guide you through the design process with our industry best practices developed from testing hundreds of car ad designs.
Placement
For car wrap advertising campaigns we will conduct a test mockup on the car to check and make sure the final artwork is placed in the most visible areas.
Final Artwork
You will review and approve the final design before going into production.
While the final artwork (FA) is sent for production our ops team will begin work on assembling the fleet.
Driver Sourcing
We will put together a fleet of e-hailing drivers with the highest driver rating on Grab cars or AirAsia rides.
Installation
The driver will be scheduled to install the printed artwork on their cars. During the installation, drivers will be briefed about the campaign and we will record necessary information such as visuals of the vehicle and mileage.
Gain valuable insights into your campaign's performance through detailed tracking and analytics, allowing you to optimise your advertising strategy for better results.
Monitoring
After your campaign is launched our team will conduct regular checks to make sure that the stickers or wraps are in good condition and the drivers are actively driving.
Reporting
Clients will receive monthly reports on the performance and proof of delivery of their campaign. Not enough? You can also opt for live tracking and advanced reporting solutions to up your campaign analytics and tracking.
On Car Advertising in Action
These brands are already using the persuasive nature of car stickers to create high brand recall.
Features
We provide you with the best quality drivers and vehicles. So you can achieve the best results on your campaign.
Over 10,000 high mileage drivers
Up to 8,500km travel guarantee / car / month
Launch a campaign in under 25 days