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Case Study

ASICS

ASICS is a Japanese athletic equipment company known for its performance footwear and apparel, particularly in running and other sports.

We Exceeded Our Target By 65%

Asics was looking to promote its new Gel Nimbus 26 range during its launch period.
VOOH Media delivered a total of 661,405 kilometers of exposure. 261,405 more kilometers then what was
promised and the client got it for FREE. This campaign resulted in a total of 84,659,840 estimated impressions.

Total Kilometers
by Month

Campaign Target - 400,000 (KM)

Driver Performance

661405

Total KM

400000

Campaign Target (KM)

261405

Total Target Diff.

65%

Target Difference (%)

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