What Is Vehicle Out-Of-Home Advertising? Vehicle out-of-home advertising, often abbreviated as...
Introduction to Car Sticker Advertising
Car sticker advertising, a dynamic and innovative form of outdoor advertising, has been gaining traction in Malaysia. This advertising medium involves the use of car stickers, often vibrant and eye-catching, to display promotional messages or branding. The mobility of cars allows these advertisements to reach a wide and diverse audience, making it an effective marketing strategy. With the increasing number of cars on Malaysian roads, car sticker advertising is becoming a popular choice for businesses to boost their visibility. But what makes it so effective? Let's delve deeper and find out.
Benefits of Car Sticker Advertising in Malaysia
Car sticker advertising offers a plethora of benefits for businesses in Malaysia, regardless of their size or industry. For Small-Medium Enterprises (SMEs), this form of advertising provides an affordable yet effective way to increase brand awareness and brand recall. With a well-designed car sticker, an SME can transform a fleet of cars into a moving billboard, reaching potential customers in different locations.
For large corporations, car sticker advertising can complement their existing marketing strategies, enhancing their reach and frequency. Imagine a fleet of cars, all carrying the corporation's branding, traversing the city. The impact on top-of-mind awareness will be substantial.
The benefits extend to various business models as well. Business to business (B2Bs) can use car sticker advertising to target specific industries or areas where their potential clients are located.
Business to customers (B2Cs) and Direct to customers (D2Cs) can reach their end consumers directly by placing call-to-actions that drive the audience to a physical location, their website or mobile app.
Multinational corporations (MNCs) can use car sticker advertising to reinforce their brand presence in Malaysia effectively building awareness and brand recall.
But the benefits of car sticker advertising don't stop there. Stay with us as we explore the different types of car stickers for advertising.
Types of Car Stickers for Advertising
At VOOH, we offer car stickers and car wraps for advertising. Car stickers dimensions are 120cm (w) x 40cm (h) in size to efficiently provide the adequate space placed in the most visible part of the car. Stickers provide a cost-efficient medium that is at least four to five times cheaper than car wraps. Brands that are focused on building brand recall can leverage stickers to reduce production cost so that they have more budget to deploy extra cars in their fleet instead.
However, it's important to note that not all types of car stickers are created equal. Some formats, such as magnetic car stickers, vinyl car decals, window clings, and rear window graphics, are not offered by VOOH. These formats lack the visibility and can easily be removed, making it hard to ensure that the ad is always visible on the cars.
Car wraps on the other hand cover a larger area or even the entire vehicle, providing a more prominent display. This is another format that is also available at VOOH Media.
In addition, if you are looking to go all out and turn head, you can also add a 3D topper on the roof of the car. Toppers can be custom made into any shape. You can create a topper to model your product or just your brand logo. You also have the option to include led lights inside the topper.
Another option is a lightbox. Lightboxes are made out of acrylic sheets and comes with led lights to illuminate it. There are similar to the retail signages you see on store fronts but smaller to fit above a car roof.
Now that you know the types of car stickers, let's move on to the design aspect.
Designing Effective Car Stickers
A compelling design is crucial for effective car sticker advertising. The placement and size of the logo, the choice of colours and fonts, and the messaging all play a significant role in attracting attention and conveying the brand message. Mobile-friendly designs are also essential, considering the nature of car sticker advertising.
Design tip: Less is more. When it comes to car sticker design you want to keep the design simple and easy to digest in a short time frame. Remember the goal is to create brand awareness and recall. So, the most important elements of your design should include the brand, short three to five word statement describing your service and a call to action such as a website link or a mobile app download icon.
But how do you plan a successful car sticker advertising campaign? Let's find out in the next section.
Planning a Successful Car Sticker Advertising Campaign
The strategic planning of a car sticker advertising campaign is a critical process that demands meticulous attention to detail. This section is dedicated to providing a comprehensive guide to the essential components of a successful campaign. We will delve into the importance of accurately defining your target audience, setting clear and measurable objectives, and the strategic selection of car sticker placement locations. Our objective is to provide you with the necessary insights and tools to make informed decisions that will maximize the effectiveness of your campaign. Let's embark on this journey to create a car sticker advertising campaign that not only reaches but also resonates with your target audience, driving tangible results for your business.
Defining Your Target Audience
Identifying your target market is crucial. Are you targeting a specific city, neighbourhood, or location? Understanding the preferences and behaviour of your target audience can help you tailor your message and design to appeal to them. Example, if you are targeting the entire city then it would be best to build a broader message. On the other hand, if you are using car stickers as part of an on-ground activation campaign then you might want to provide more specific information like location of your business or a promo code.
Setting Clear Campaign Objectives and Goals
It's also important to establish clear campaign objectives and goals. Are you aiming for brand awareness, brand recall, or conversion goals such as website visits or lead generation? Defining the key performance indicators (KPIs) can help you track the success of your car advertising campaigns.
At the most basic level car advertising KPIs should include a kilometre report showing you proof of the distance travelled by the car advertising fleet and a manual car sticker check to show the condition of the sticker. The manual check often will show a compilation of images showing the car and the sticker. Monitoring these KPIs can be time consuming and complex. At VOOH Media we handle all this reporting for our clients.
Selecting Strategic Locations for Car Sticker Placement
The location of your car sticker placement can significantly impact the effectiveness of your campaign. Cars that travel across the entire city can reach a wider audience than those confined to specific locations. VOOH media only uses Grab and AirAsia ride sharing drivers in their fleet because these drivers have the highest mileage ranging from 2,500 to 10,000 km or more per month. Furthermore, these ridesharing platforms ensure that the driver service passengers from all parts of the city which makes these drivers ideal for carrying your message across the entire city.
Implementing and Managing Car Sticker Advertising
Once you've planned your campaign, it's time to implement and manage it. This involves several steps, including printing and installation, tracking and analysing performance, and adapting and optimising the campaign.
Printing and Installation
When it comes to printing it is important to select a reliable printing partner to provide you the best output at the best price.
When it comes to the sticker material one must be able to know the different types of material, quality, sizes, thickness and protective layers provided as most of your stickers will be outdoors the majority of the time.
Selecting the wrong material can cause you to:
- Overpay for the printing.
- Get poor quality stickers where the colour fades away.
- Cause bubbling to appear under the sticker surface.
- Stickers start to peel off on the sides.
- Damage the surface of the car.
Our team at VOOH Media have over five years' experience in managing car sticker production and have built an extensive network of verified and qualified printing partners that follow our high standards of quality.
Pro tip: Sometimes, when clients ask to deliver a campaign in an extremely short duration of time you may be tempted to split the printing across multiple printers to shorten your production time. Doing so can cause mis-matching colours of the sticker as every printer have different printing machines, settings and raw materials. So never split the production across multiple vendors.
When you work with VOOH Media, you get the peace of mind that your campaigns are being handled by professionals.
Tracking and Analysing Performance
In the realm of car sticker advertising, the adage "what gets measured gets managed" rings particularly true. Tracking and analysing the performance of your campaign is crucial to understanding its effectiveness and making data-driven decisions for future improvements.
One of the key metrics to monitor is impressions and reach. This refers to the number of potential viewers your car sticker advertisements have come into contact with. Given the mobile nature of this advertising medium, this can be a substantial figure. However, it's not just about quantity; the quality of these impressions matters too. Are your vehicles travelling routes that are frequented by your target audience? Are they operating during peak hours when visibility is highest?
Another important aspect to track is website visits or online interactions that can be directly attributed to your car sticker advertising campaign. This could be measured through the use of unique URLs or QR codes on your stickers, or by analysing web traffic data for increases during the duration of your campaign.
Conversion rates and return on investment (ROI) are also critical metrics. Conversions could be defined as desired actions taken by viewers of your ads, such as making a purchase, signing up for a newsletter, or filling out a contact form. ROI, on the other hand, measures the financial effectiveness of your campaign. It's calculated by comparing the revenue generated by the campaign to its total cost.
When it comes to tools and methods for performance tracking, there are several options. GPS tracking devices installed on vehicles can provide accurate data on routes travelled and distances covered. Web analytics tools can offer insights into online interactions and conversions. Additionally, regular manual checks can ensure the stickers or wraps on the cars are in good condition, maintaining the quality of your advertisements.
Remember, the goal of tracking and analysing performance is not just to justify the investment in car sticker advertising. It's about gathering insights and learning from the data to optimise future campaigns, ensuring your advertising efforts continue to drive value for your business.
Adapting and Optimising the Campaign
In the dynamic world of advertising, standing still is not an option. Your car sticker advertising campaign should be a living, breathing entity, continually adapting and optimising based on data, feedback, and market trends.
Making adjustments based on data and feedback is the first step in this process. This could involve tweaking your sticker designs, modifying your messaging, or even changing the routes your vehicles travel based on the data you've gathered. For instance, if your analytics show that a particular area is generating more website traffic or conversions, it might be worth directing more of your vehicles to that location.
A/B testing is another powerful tool in your optimization arsenal. This involves running two versions of an element of your campaign simultaneously to see which performs better. You could test different sticker designs, messaging, or even different types of vehicles. The key is to change only one element at a time, so you can be sure of what caused any difference in performance.
Finally, scaling successful campaigns is the ultimate goal of all this tracking and optimization. Once you've identified a campaign that's delivering strong results, it's time to amplify its impact. This could involve increasing the number of vehicles in your fleet, expanding to new locations, or even partnering with larger brands or influencers for co-branded campaigns.
Remember, the key to a successful car sticker advertising campaign is flexibility. Be prepared to adapt, test, and scale as necessary. The market is always changing, and your campaign should be too. By staying agile and data-driven, you can ensure your campaign continues to deliver the best possible results.
Best Practices and Success Stories
CloudJoi an online ticketing company for live shows wanted to drum up brand awareness and brand recall ahead of an upcoming event. They engaged VOOH Media to use a fleet of 50 cars with their Brand message “Weekend Do Wat?” and call to action to visit their website.
VOOH’s fleet was able to deliver 290,453 km worth of exposure in just the first month of the campaign. This was 3 times more kilometres than what they had expected to receive. The estimated number of impressions is expected to be around 37.2 million.
A further analysis of their direct and organic web traffic showed an 84% increase in traffic during the campaign period.
Conclusion
Car sticker advertising offers a unique and effective way for businesses to boost their visibility and reach their target audience in Malaysia. With careful planning and execution, this advertising medium can yield significant benefits. So why wait? Start leveraging the power of car sticker advertising today and drive your business to new heights.