Introduction to Car Sticker Advertising Car sticker advertising, a dynamic and innovative form of...
What Is Vehicle Out-Of-Home Advertising?
Vehicle out-of-home advertising, often abbreviated as VOOH, is a powerful form of marketing that leverages the mobility of vehicles to promote a brand or message. This type of advertising involves placing eye-catching advertisements on vehicles such as cars, vans, lorries, and 4x4 trucks, which then travel around a city or region, acting as moving billboards.
The beauty of VOOH lies in its ability to reach a wide and diverse audience, as these vehicles travel through different neighbourhoods, business districts, and even rural areas. Malaysia’s highway operator PLUS Malaysia Berhad recently reported daily traffic of 1.8 mil vehicles and expects this number to increase to 2 mil by the end of 2023. This is why this form of advertising is particularly effective in Malaysia, where road traffic is a significant part of daily life. But what makes VOOH truly stand out? Let's delve into the advantages of using vehicles for advertising. But before we do that, here's a little teaser: Did you know that one successful VOOH campaign in Malaysia managed to turn an unknown startup into a market leader? Stay tuned to find out more.
Advantages of Using Vehicles for Advertising
VOOH offers a plethora of benefits that traditional forms of advertising simply can't match. Here are some of the key advantages:
- High Exposure: Vehicles with advertisements can travel anywhere, ensuring high visibility for your brand. Whether it's a busy highway during rush hour or a quiet suburban neighborhood, your ad will be seen by thousands of potential customers daily.
- Brand recall: The unique ability of having your ad be seen in multiple locations throughout the day for a single viewer significantly boosts trust and familiarity with your brand which ultimately improves brand recall and keeps your brand top-of-mind.
- Broad and Diverse Audience Reach: Vehicle advertising allows your brand to reach a broad and diverse audience. As the vehicles move around, they carry your advertisement with them, providing constant exposure for your brand. This mobility allows your advertisement to reach areas that might be inaccessible with traditional advertising methods.
- Cost-Effective: Vehicle advertising can be up to 70% more affordable than traditional billboard ads and digital out-of-home ads while still allowing advertisers to be seen in prime out-of-home locations. This makes it a cost-effective advertising solution for businesses of all sizes.
- Targeted Advertising: With vehicle advertising, you have the flexibility to run broad targeted campaigns that deploy a fleet of vehicles traveling throughout the entire city. Alternatively, you can create a convoy of vehicles scheduled to travel on specific routes for neighborhood-level targeting. You can even station vehicles at specific locations such as malls or public transport hubs for on-ground activation campaigns. This flexibility allows you to create targeted ad campaigns based on your campaign goals and objectives.
- Non-Intrusive: Unlike online ads that can be seen as intrusive or annoying, VOOH is a form of passive advertising. People can choose to look at your ad without feeling interrupted or disturbed.
- Versatility: VOOH allows for creative and versatile ad designs. You can use vibrant colors, large images, and catchy taglines to make your ad stand out and be memorable. There are several ad formats from stickers, partial wraps to full wraps. If this wasn’t enough, advertisers can also include 3D toppers that sit on top of the cars roof.
Now that you understand the advantages, you might be wondering how exactly does VOOH work? And how did that campaign we mentioned earlier achieve such impressive results? Let's find out.
How Vehicle Out-Of-Home Advertising Works?
The process of VOOH advertising begins with choosing the right VOOH strategy based on your campaign goals and objectives. For building brand awareness and brand recall we can use a fleet ranging from 50 to 100 vehicles that travel around the city. Perhaps you want to focus on specific areas or neighborhoods, then we can create a convoy of eye-catching wrapped vehicles to travel on a specified route. If you want to drive conversion or provide opportunity to sample your products VOOH can be used as an on ground activation campaign. These are just some of the common ways VOOH can be used to achieve your goals. Speak to our Media Consultants to create a bespoke solution for your goals.
Once the strategy has been determined, the next step is to choose the type of vehicle for your ad campaign. This could be a car, van, lorry, or even a 4x4 truck, depending on your specific needs and target audience.
Finally, it is time to design an impactful advertisement that aligns with your brand message and appeals to your target audience.
The advertisement is then applied to the vehicle, transforming it into a moving billboard. The vehicle is routed to travel through specific areas or routes that have a high concentration of your target audience. As the vehicle moves around, it exposes your advertisement to thousands of potential customers, increasing brand awareness and recall.
One successful VOOH campaign in Malaysia was conducted by Lalamove. They used VOOH to promote their brand message "On-demand delivery". The campaign was a huge success, resulting in a significant increase in brand awareness and brand recall that eventually led them beating their competition and becoming the market leader in On-demand delivery.
But why should businesses consider VOOH advertising? And how can it benefit your brand? Let's explore this next. But remember, there's a twist in the tale that you won't want to miss.
Why Should Businesses Consider Vehicle Out-Of-Home Advertising?
Increase Brand Visibility With Vehicle Advertising
Imagine what the impact on your sales would be if your brand were the first choice that consumers think about when they are ready to make a purchase. That is the benefit that comes from building brand recall. A 2019 out-of-home study conducted by Neilsen showed 64% of consumers could recall a brand that they saw on a car ad a month later. This was among the highest recorded brand recall rates compared to other OOH media in the category. The lowest being LRT / MRT ads at 15%.
Reach a Large and Diverse Audience
Vehicle Out-Of-Home (VOOH) advertising in Malaysia leverages the mobility of vehicles to reach a broad and diverse audience. As vehicles with eye-catching ads traverse through various neighborhoods, business districts, and even rural areas, they ensure a wide reach for your brand's message. With Malaysia's extensive road networks and significant daily traffic, reported to be 1.8 million vehicles and expected to increase to 2 million by 2023, the potential audience for VOOH advertising is vast. Moreover, VOOH advertising allows for targeted campaigns, enabling brands to focus their efforts on specific areas or routes depending on their target audience. This unique blend of broad reach and targeted advertising makes VOOH an effective choice for businesses aiming to increase visibility and broaden their customer base.
Cost-Effective Advertising Solution
Vehicle Out-Of-Home (VOOH) advertising presents a cost-effective solution for businesses of all sizes, from small enterprises to multinational corporations. Traditional Out-Of-Home (OOH) media often come with high production and operational costs, but VOOH advertising can be up to 70% more affordable while still ensuring high levels of exposure at prime outdoor locations. The mobility of vehicle advertising spreads impressions across the city, reducing ad fatigue and making your cost per impression more efficient. Furthermore, the scalability of VOOH advertising allows businesses to start with a smaller budget and gradually increase their investment based on the success of their campaigns. This cost-effectiveness, combined with its broad reach and high visibility, makes VOOH advertising a compelling choice for businesses seeking to maximize their advertising ROI.
Target Specific Locations and Demographics
With VOOH, you can target specific locations and demographics. By routing your vehicles to travel through specific areas, you can ensure that your advertisement is seen by your target audience. This targeted approach can increase the effectiveness of your advertising campaign.
Take Advantage of Mobile Advertising Opportunities
VOOH offers the opportunity to take advantage of mobile advertising. As the vehicles move around, they carry your advertisement with them, providing constant exposure for your brand. This mobility allows your advertisement to reach areas that might be inaccessible with traditional advertising methods.
Now that you understand the benefits of VOOH, you might be wondering how to start a VOOH advertising campaign. But before we dive into that, did you know that choosing the right VOOH strategy for your advertisement can significantly impact its effectiveness? Let's explore this further.
How to Start a Vehicle Out-Of-Home Advertising Campaign?
Starting a VOOH advertising campaign involves several key steps, from choosing the right strategy and vehicle type to designing an impactful advertisement. Here's a step-by-step guide to help you get started:
Choosing the Right Strategy and Vehicles for Advertising
The first step in starting a VOOH advertising campaign is choosing the right strategy based on your campaign objective. Choose from broad exposure to build mass awareness and brand recall, or target a specific neighborhood.
Next pick the type of vehicle you want to use. You can choose between motorbike, car, 4x4 pickup truck, van or lorry. The most common vehicle type used is car. The type of vehicle you choose depends on your specific needs and target audience.
Designing Eye-Catching and Impactful Vehicle Advertisements
The design of your advertisement is crucial in attracting attention and making a lasting impression. It's essential to create a design that aligns with your brand message and appeals to your target audience. The design should be eye-catching and easy to read, even from a distance. VOOH media has tested over hundreds of vehicle ad designs and uses this learning and experience to guide our clients to craft ads that deliver the maximum impact.
Tracking and Measuring the Effectiveness of the Campaign
Once your VOOH advertising campaign is up and running, it's important to track and measure its effectiveness. This can be done through two methods, manual tracking and device based tracking. At VOOH Media we provide both options to deliver reliable reporting.
While VOOH advertising offers numerous benefits, it's not without its challenges. But don't worry, we've got you covered. Up next, we'll discuss some common challenges and how to overcome them. But here's a hint: Did you know that even the size and shape of the vehicle can impact your advertising campaign? Stay tuned to find out more.
Challenges of Vehicle Out-Of-Home Advertising and How to Overcome Them
Like any advertising method, VOOH also comes with its own set of challenges. However, with the right strategies, these challenges can be effectively managed and even turned into opportunities. Let's explore some common challenges and how to overcome them:
Limited Space for Advertising on Vehicles
compared to outdoor billboards or digital screens. This is actually a misconception. Large format OOH media like billboards require a large canvas because the audience is always much further away from the billboard. Vehicles, on the other hand, can be clearly seen within a 10 - 20 meter radius. Therefore, vehicle media does not need to be a large canvas.
Regardless, vehicle advertising, including car sticker advertising and car wrap advertising, can be made very eye-catching. Because it is always on-the-go, VOOH is still able to reach high levels of exposure. By using eye-catching visuals and concise, impactful text, you can make the most of the available space and create an effective advertisement. Whether it's a vibrant car sticker advertising your brand or a full car wrap advertising a specific campaign, the mobility and visibility of these ads ensure a wide reach and high impact.
Adapting to Different Vehicle Sizes and Shapes
Different vehicles, such as cars, vans, lorries, and 4x4 trucks, come in different sizes and shapes, which can pose a challenge when designing your advertisement for car advertising, van advertising, lorry advertising, or 4x4 truck advertising. However, this can be overcome by using our in-house templates that provide safety guides when designing the ad. Whether it's a compact car or a large 4x4 truck, our templates cater to a variety of vehicle types and sizes. Furthermore, we use experienced car wrapping craftsmen to install the stickers and wraps on the vehicles, ensuring that your car advertising, van advertising, lorry advertising, or 4x4 truck advertising is professionally installed and visually appealing.
Managing Maintenance and Upkeep of the Advertisements
Maintaining the quality and appearance of your advertisements is crucial in VOOH advertising. This involves regular fleet monitoring to ensure that your ad remains clean and visible.
Now that we've addressed the challenges, let's look towards the future. What does the future hold for VOOH advertising? And how can you stay ahead of the curve? Let's find out.
Future of Vehicle Out-Of-Home Advertising
The future of VOOH advertising is promising, with several exciting trends and developments on the horizon. Here's a glimpse into what the future might hold:
Incorporating Technology Into Vehicle Advertisements
As technology continues to evolve, we can expect to see more integration of technology into VOOH advertising. This might involve the use of digital displays, interactive elements, and even augmented reality to create more engaging and immersive advertisements.
Integration With Digital Marketing Strategies
VOOH advertising is also likely to become more integrated with digital marketing strategies. This might involve using QR codes or NFC tags on the ad surfaces to drive traffic to your website or social media platforms, creating a seamless omnichannel experience for your audience.
Utilizing Data and Analytics for Targeted Advertising
With the rise of big data and analytics, VOOH advertising is set to become more targeted and personalized. By analyzing data on consumer behavior and preferences, businesses can create more effective and relevant advertisements.
Exploring New Vehicle Advertising Formats
As the advertising landscape continues to evolve, we can expect to see new and innovative formats for vehicle advertising. This might involve unconventional ad placements, unique vehicle choices, and creative ad designs that push the boundaries of traditional advertising.
The Potential Impact of Autonomous Vehicles on Out-Of-Home Advertising
The advent of autonomous vehicles could also have a significant impact on VOOH advertising. With self-driving cars, businesses might have new opportunities for advertising, such as interactive in-car advertisements or personalized ad experiences based on the passenger's preferences.
Now that we've explored the future of VOOH advertising, let's address some common questions you might have.
Frequently Asked Questions About Vehicle Out-Of-Home Advertising
Navigating the world of Vehicle Out-Of-Home Advertising can sometimes raise questions. In this section, we address some of the most frequently asked questions about VOOH advertising to help you better understand this effective marketing strategy.
How Effective Is Vehicle Out-Of-Home Advertising in Malaysia?
VOOH advertising is highly effective in Malaysia, thanks to the country's heavy road traffic and diverse population. With vehicle traffic estimated to hit 2 mil vehicles per day by the end of 2023 VOOH provides access to a high volume of impressions.
What Are the Types of Vehicle Out-Of-Home Advertising Available in Malaysia?
There are several types of VOOH advertising available in Malaysia, including car advertising, van advertising, lorry advertising, and 4x4 pickup truck advertising. Each type offers its own unique advantages and can be chosen based on your specific needs and target audience.
How Much Does It Cost for a Business to Do Vehicle Out-Of-Home Advertising in Malaysia?
The cost of VOOH advertising in Malaysia can vary depending on several factors, including the type of vehicle, the design of the advertisement, and the duration of the campaign. However, it generally cost about 70% less compared to other large format OOH media making it a cost-effective advertising solution, offering high ROI for businesses of all sizes. Speak to our media specialist for our rate cards or get a custom quote based on your requirements.
In conclusion, VOOH advertising is a powerful and effective marketing tool that offers numerous benefits for businesses. Whether you're a small business looking to increase brand awareness or a large corporation aiming to reach a wider audience, VOOH advertising can help you achieve your marketing goals. So why wait? Unlock the power of VOOH advertising with VOOH Media Malaysia today!